Sugro Distribution, founded in 1992, is the contract distribution arm of
Sugro UK, part of National Wholesale Confectioners Ltd.
SDL was formed to provide National and Regional clients with a onestop
shop delivery service for a wide variety of food and non-food
requirements. We have a nationwide wholesale distribution network,
with every part of the UK covered including the Highlands and Islands
of Scotland, the Isle of Man and Northern Ireland.
Through our wholesaler members, many of whom are independent,
family owned and operated businesses, SDL provides clients with a
quality of service not found in many other national wholesale chains.
Our wholesalers are locally based and therefore closer to their target
market. Their swift service is built upon many years' experience of
multi-drop wholesale distribution. They are specialists in what they do
and their reputations often precede them.
Through SDL, these wholesalers are able to play their individual parts
in major national food distribution contracts. On their own they may
have been unable to win national business without the network
capability and back-up office operational support provided through
the Sugro supply chain network and SDL Head Office in Nantwich,
Many of the Sugro wholesalers started by specialising in the supply of
confectionery to small shopkeepers. We are still experts in the
impulse sector but today's impulse market is about convenience and
service and our range extends across all food grocery areas, including
licensed products, toiletries and non-foods, to enable retailers to
obtain all of their requirements from their Sugro wholesaler.
Retailers are not our only customers. The product range extends to
catering and vending products. If you have purchased from a vending
machine recently, there is a good chance that one of our wholesalers
provided the stock to the vending operator. As for catering, our
customer base comprises, amongst others, places of work, private
businesses, public bodies and leisure providers and their product and
pack size requirements are many and varied.
Is Sugro big enough to cope? Currently the Sugro wholesale network
supplies 41,000 outlets and to do this it uses a 450-strong delivery
vehicle fleet. The service is supported by 350 field and
Yes, Sugro is big enough to cope and our wholesalers are close enough
to their customers to care. The excellent service they offer is the key
differentiator in this competitive marketplace.