Creating new loyal customers is today's commercial holy grail for both Sugro and its clients. This objective is the challenge we all face in a market which becomes more competitive and complex each day.

Sugro's service package is comprehensive and competitive and we are always seeking to develop and improve through client feedback and research.
In the UK, Sugro supplies 21,000 outlets with a range of products which includes confectionery, convenience products, soft drinks, crisps & snacks and tobacco.

Sugro distributes products through its 49 wholesale nationwide distributor members, who operate out of 51 depots. The service is supported by 350 field and telesales personnel and 450 delivery vehicles.

Sugro UK head office is situated conveniently at Nantwich in Cheshire. The Sugro team at central office perform the key functions of supplier and promotional negotiations, marketing, distributor and customer sales support, information technology and strategic planning.

In an increasingly competitive and turbulent marketplace, the level of service provided is key to maintaining and enhancing customer sales and profitability.

PHILIP JENKINS
Managing Director, Sugro UK