The Cereal Category was worth £1.4bn in 2021, which is 52% share of the breakfast occasion. Did you know that portable cereal (5.3%) and Muesli & Granola (0.8%) are the fastest growing cereal segments across the total market?

95.1% of total households bought cereal in 2021!

Merchandising planograms

Clean and clear merchandising is a way for your customers to know what you are selling.

We have produced, just for you, a range of merchandising plans to suit your store. By implementing these plans you can optimise your store layout and help increase profitability for your business.

Top 20s

Did you know every year £14m is lost through lack of availability on the top 10 products? Make sure best sellers are always available.

Guarantee profitability by stocking the Top 20 products from Nielsen product category sales. The Top 20 recommended products account for 35% of all impulse sales, so stock these in a prominent place within your customers eyeline.