Sugro UK places great importance on developing profitable, long term relationships with the suppliers we trade with. That’s why we don’t compete with you by producing own label products. We support the fantastic brands that you have to offer. This means all our efforts are concentrated in growing business with the suppliers we trade with.
As a Wholesale buying group we support your brands by mutually agreeing trading packages and developing Joint Business Plans to ensure our shared objectives are met. We support suppliers by driving distribution of your products via our National Money Maker, Quidzin and Retail Club promotional brochures. We also support suppliers at consumer level via Sugro Retail Club, which is a vital promotional mechanic that drives sales at retailer level.
We act as a single point of contact for suppliers so that they can reduce administrative overhead and make payments through Sugro. Suppliers can make one payment to Sugro and we then split this to each member. We are completely non-profit and provide full member support with all supplier activations including new product releases, advertising and marketing.
DigitalWe invest in technology to help the sale of your products through our wholesale members. As part of our supplier agreements we offer digital advertising on our social media platforms, Sugro website, Sugro Online ordering portal, our tailored member websites and our member ecommerce online ordering solutions provided by B2B Store.
If you trust such a relationship will be beneficial for your business please apply to become a Sugro supplier. If you have any further queries about this please contact us on 01270 628728 and ask for the Trading Department.
We value member feedback, please see what some of our suppliers are saying about us.
Sugro are a key Strategic Business Partner for Swizzels where we have more than doubled the size of the Business in 3 years. The Head Office have skilled personnel at all levels to drive key initiatives, which are all designed to deliver extra distribution, heightened awareness, new business & strong sales growth through a combination of Digital / Print & Social assets, and now backed up with a desire to drive actionable insight. The support from the members is also 1st rate as they take these initiatives and deliver them to their (and our) customers at a local level, ensuring that the relevance to each community or environment is maximised for extra sales. They are an invaluable partner to Swizzels and I look forward to even more success in the years to come.
As a supplier, partnering with the Sugro buying group has been a rewarding experience from day one. The professionalism and dedication of their team has impressed me, making it a pleasure to collaborate with them.
Sugro’s extensive network of members provides a significant advantage for suppliers like us. Through their platform, we have gained exposure to a vast and diverse customer base, which has positively impacted our sales and brand visibility.
Their streamlined processes and efficient communication make it easy to work together seamlessly. The team’s responsiveness and commitment to fostering strong supplier relationships have also been excellent.
In conclusion, being a supplier for the Sugro buying group has been a mutually beneficial partnership and we look forward to continuing our collaboration and contributing to their success as they have contributed to ours.
We really value the strong and long standing relationships we have with Sugro and its members. Having one central point for all departments and having such a brilliant team at Sugro are of great benefit to us from a resource, execution and visibility point of view. With first class responses, creative ideas and some great platforms in which to promote our ranges they are a trusted partner which we truly enjoy dealing with.
It's a pleasure working with Sugro, they are always super friendly and proactive. Since Premier Foods has started trading with Sugro, we are seeing grocery become more of an important focus and look forward to continuing our relationship to keep it growing in years to come.
The collaborative and positive approach from the Sugro Head Office team has helped develop a strong and long term relationship with Suntory Beverage & Food GB&I.
